Jeffrey David Olson is a Sr. Art Director at HSN.com. HSN.com ranks in the top 30 of the top 500 Internet retailers, is one of the top 10 trafficked e-commerce websites, and has more than a quarter million unique users every day. When he isn’t being an evangelist of User Experience, Design, and Best Usability Practices you can find him floating around the Twittersphere or perpetually tweaking his blog. Jeffrey is also co-owner of ThirstEase.com. Currently under development, ThirstEase touts itself as the Premiere Social Networking website and iPhone App with a focus on beer, the people who drink it and the bars that serve it.