Tom Ewer
Tom Ewer is a professional blogger and the founder of Leaving Work Behind and Healthy Enough.
  • Business
    A Brief Guide to Bootstrapping (From 10 Wildly Successful Online Entrepreneurs)3 experts
    Bootstrapping is taking the business world by storm with its unique mixture of unorthodoxy and common sense. At its core, bootstrapping enables entrepreneurs to work without debt. However, there are other key points to consider when bootstrapping your business. This post contains a list of tips straight from the experts—people who have bootstrapped their way to success. Read on to discover what they had to share with us when I asked them to reveal some of the most important things they have learned on their own bootstrapping journeys.Read More…
  • Business
    Leverage Your Next Big Launch with Email OutreachEmail outreach
    In 2013 the barriers of entry to media and business are arguably lower than at any other point in modern history. The ease with which one can establish a platform with a potential audience of millions is astounding. But despite the opportunities available to each and every one of us, those same low barriers to entry make it remarkably difficult to make yourself heard above all the noise. To put it another way, speaking is easy, whether or not you are heard is another matter altogether.Read More…
  • Business
    How to Use Facebook to Launch Your Next Big Project With a BangLaunching with facebook
    The toughest part about launching your project online is attracting attention. Whether you are trying to launch a blog, service, product, or something entirely different, making yourself heard above the cacophony of noise and distraction that is the Internet can be extremely difficult.Read More…
  • Business
    The Minimalist Guide to Taking Charge of Your SEOSeo minimalist guide
    Search Engine Optimization (SEO) is seen as extraordinarily important by many online business owners. And one can see why: if your site ranks on the first page of Google for a popular keyword, you will enjoy a relative flood of traffic. Hopefully, that traffic leads to conversions and purchases, which provide a direct return on your investment in SEO.Read More…
  • Business
    How to Bootstrap Your Business and Turn Ideas Into Action2 action
    Bootstrapping is an innovative business philosophy that stresses simplicity and results over bureaucracy and tradition. In my previous post in this series, I explained what bootstrapping is and why it works for so many budding entrepreneurs. Many successful online businesses have been bootstrapped: Buffer, ManageWP, and even my own freelance writing business (although things would have gone a lot smoother had I known, from day one, all of the steps that I'm going to show you today). In this post I will offer a basic how-to guide to bootstrapping. While no blog post can ever provide exhaustive and in-depth guidance on this topic, it will provide you with a comprehensive overview. Fundamentally, bootstrapping is an approach based primarily on simplicity, so once you understand the basics you are ready to move forward with your business.Read More…
  • Business
    An Introduction to Bootstrapping Your Online Business1 intro
    Over the past several years a new economy has risen out of the remains of the dot-com bubble. Between that bubble bursting and the later uncertainty provoked by the Great Recession (that's right, it has a name), we've had to reevaluate how business works. Things are different now. Venture capitalism is no longer en vogue. The age of the bootstrapper has risen. The publication of books such as The Lean Startup, The $100 Startup and Rework serve to demonstrate how entrepreneurs' attitudes have shifted. The new mantra demands that you throw out the eighty-page business plans (they'll only weigh you down) and reject the search for big backers (you don't need their money). More than ever before, today's entrepreneurs embrace a philosophy that rejects reliance on outside funding and instead focuses on individual initiative and the freedom to succeed. In this post — the first in a series of three — we look at the concept of bootstrapping in the context of online business and learn why it is so effective.Read More…
  • Business
    How to Monetize Your Authority Blog10 monetize
    We've made it! After nine posts covering everything from picking a blog topic to choosing high quality plugins for your site, our series on building a profitable authority blog is coming to a close. With that in mind, it seems fitting that we finish by talking about a topic that interests most people more than any other: how to make money from your site. If you've come this far then the pieces of the puzzle should be falling together. You should have a great blog topic, your blog's design and functionality should be up to scratch, you should be creating epic content, you should have the beginnings of a social media empire and (most importantly) you should have started building an engaged audience. Now it's time to reap the fruits of your labor. The concept of making money from your authority blog can quickly become overwhelming. With a plethora of "make money online" bloggers telling you exactly how you can supposedly make a six figure income overnight in so many different ways, how on earth do you know where to start? Furthermore, how can you monetize your blog effectively without alienating an audience that is used to getting everything for free? In this post we cut through all of the fluff and focus on the key considerations for effectively monetizing an authority blog.Read More…
  • Business
    How to Create an Audience for Your Authority Blog9 audience
    For most bloggers, their authority site is nothing without an audience. Even those who proclaim to write just for the sheer enjoyment of writing readily admit that getting more eyeballs on their writing would be rewarding. And yet, it is a challenge. Gone are the days when you could simply upload content and attract visitors by virtue of the fact that there simply wasn't that much content on the web (relatively speaking). These days you need to be savvy about what you write and how you promote it. Having said that, creating an audience for your blog isn't nearly as complicated as many people make it out to be, especially if you're willing to do the simple things well. That's exactly what we're going to explore in this post.Read More…
  • Business
    How to Build a Social Media Empire For Your Authority Blog8 empire social media
    There are many ways to attract people to your blog, but few that you are in more control of than social media. Search Engine Optimization (SEO) is a game of chance and word of mouth is a wild beast that cannot be tamed, but you can control social media. If you are prepared to put the hard yards in and work smart, you can build a considerable social media presence in a relatively short space of time. In this post, I focus on strategies for social media and offer tips specific to the two most important social networks for most bloggers: Facebook and Twitter. Yet, many of the principles I discuss in this post are equally applicable to the likes of Google+ and Pinterest. If you're ready to build social media "outposts" that drive traffic to your authority blog consistently, over the long-term, read on.Read More…
  • Business
    How to Create Unique Content for Your Authority Blog7 create
    If you have been following along with our series on creating a successful authority blog so far, you will have already come a long way. By now you should have a website with a clean yet engaging design and a compelling message. Now you need to back that initial impact up with compelling content. I know it is said a lot (especially across the blogosphere), but content truly is king (no matter what some others might say). Marketing campaigns and a flashy design are worth nothing if your content doesn't do the most important job—convert a visitor into a prospect or customer. When it comes to your blog, content is the difference maker. It can truly set you apart from the competition once all of the less important elements are stripped away. This post is arguably the most important of the whole series, so I hope that you read and digest it carefully. In this post I want to show you how to create awesome, unique content—even in well-worn subject areas. There's no magic strategy at play here; just common sense gleaned from experience.Read More…
  • Business
    Build an Authority Blog That Will Engage With Your Target Audience6 engage
    The blogging world is full of noise. Extremely low barriers of entry have enabled just about anyone to dip their toes in the world of blogging. The web is overflowing with low-quality blogs and low-quality content. Getting heard (or read) is no easy task. It's not just enough to create a blog with great content -- that content needs to be presented in the right manner in order to attract people's attention. If you've been following this series on creating an authority blog in WordPress then you will have come a long way already. By now you will have thought of a topic for your blog and decided upon the approach you will take with that topic (i.e. either authoritative or "watch me learn"). You will have installed the Canvas theme on your WordPress blog as well as a bunch of awesome Wordpress plugins. You may have even had a stab at creating some content (although I will be covering content creation in the next post, there's nothing to stop you from getting started now). Now it's time to focus on moulding your site for maximum engagement. You want to grab your target reader by the scruff of the neck when they hit your site and leave them with zero doubt as to what you're all about. In this post I'll be taking you through my recommended step-by-step process for doing exactly that.Read More…
  • Business
    The Top WordPress Plugins You Need for Your Authority Blog5 plugins
    In the last post we got your blog setup with a unique-looking design courtesy of the Canvas theme framework. But aesthetics are just one piece of the puzzle -- in reality, any successful blog needs to function well in order to succeed. Although WordPress has great functionality out the box, its true power lies in its extensibility, which is exactly what we're going to cover today. I'm going to take you through the top WordPress plugins you can use to elevate your authority site to another level. We're going to cover everything from backups, to security, to search engine optimization, to post promotion and more. This step-by-step guide will show you how to install and setup each of the WordPress plugins I consider to be must-haves for authority site owners. Enjoy!Read More…