Tara Hornor
Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She co-owns and runs a copywriting business with her husband, Justyn Hornor. Recently, they have also begun diving into understanding and writing about web design and coding. In addition to her writing career, Tara also enjoys spending time with her husband and two children.
  • Photo & Video
    Secrets for Unique Product Photography From 4 Professionals19 product photography pros nev pre
    The tricky part of any photograph taken for the purpose of capturing attention and making a sale is that it has to create a strong impression immediately. Product photography can be difficult to get just right, especially if your subject is something as seemingly mundane as a white bottle of lotion. Yet, many professional photographers somehow make that lotion bottle look like it is worth the price tag. Read More…
  • Photo & Video
    Carlo Cruz: Photographing for Red BullCarlos prelg
    Carlo Cruz is a photographer with an incredible talent for shooting urban subjects. His portfolio includes photographs of homeless individuals and the streets of L.A., inspiring urban landscapes, unique portrait shots, and photographs of people in every day life and at events.Read More…
  • Business
    Launch Your Freelance Website in a Day - Using WebStartTodayWeb start today
    Every freelancer needs a website, no matter your specialty. A website gives you a way to provide information to interested parties that are searching for your services online. However, a website launch can be both expensive and time-consuming, which is why some freelancers shy away from it. Fortunately, there are options for creating a free website and you can get it launched in less than a day! This is where WebStartToday.com comes into play. It is an amazingly simple site builder tool specifically designed for freelancers and business owners with little technical experience. The process of launching a website with WebStartToday is intuitive. The other great benefit is that they allow you a free website for an entire year (with the domain name of yourbusinessname.webstarttoday.com). For those of you who would like to give WebStartToday a try, use this tutorial for tips on how best to go through the process for creating your own freelance website in less than a day.Read More…
  • Business
    Best Resources for Launching Your Freelance Website TodayPreview photodune 3389330 launching from houston texas xs
    For freelancers, especially those just starting out, it can be difficult to find the time and money needed to launch your website. Many, in fact, simply opt to use social media sites in place of a website in the beginning of their career. This can be quite detrimental to a small startup, however, and end up causing your career to grow more slowly than necessary. A dedicated website shows prospects that you are serious about your business - that you believe in yourself as a viable resource. A website adds legitimacy to your freelance work; without it prospects may turn away, scared you may be just another scam artist. Also, a website makes it easier for would-be clients to find you on the web. You may already know just how important a website is, and your only drawback is that your budget cannot afford to hire a professional web developer. Or maybe you know a little about web design and development but simply do not have the time to put together your own site. This article helps to solve all of these problems for you with step-by-step instructions on launching your own freelance website in a single day - or less - by gathering the right supplies and using a site builder. So set aside a day, and be prepared to complete your website launch by the end of this article. Keep in mind that even those of you who have no technical experience at all can still easily walk through these freelance tips in a matter of hours.Read More…
  • Business
    Tips for Offering Deals and Discounts as a FreelancerPhotodune 4190920 25 percent on dartboard shows selected discounts xs
    One of the most common struggles in freelancing is making sure that you get paid enough for your time and effort for every project. Determining the right price for the job can be a difficult assessment to make. As a result, we freelancers have to be stingy in offering discount prices. In fact, you may be wondering why you would ever want to offer discount pricing, and you may be right. If you are backed up for months on projects to complete, then you probably do not need to offer a price discount. And sometimes being too quick to take up a project for a lower price can hurt the perceived quality of your work. Some clients would rather go with a higher priced freelancer than a lower priced one simply because they believe the quality of work to be better. Yet, there are times when you may need to turn to discounts to bring in more work. When you do offer discounts, you want to make sure your approach benefits your freelance business.Read More…
  • Business
    Strengthening Your SEO Strategies: Social Signals, Co-Occurrence, and Guest BloggingPreview photodune 934406 metal chain xs
    Search engine optimization, better known as SEO, involves more than just integrating your freelance blog or website with keywords and building up links that point back to your site. While a searchable website or portfolio is certainly a bonus, it's actually not a huge factor in helping you build up your freelance business. Your connections are your best asset in building your business, and the best way to build up connections is by increasing your visibility and popularity on the web, even if you don't have a professional keyword-rich website. The main function of SEO practices is to help search engines find you and rank you accordingly. However, a very important side function of SEO is building up your network. If you build up the amount of links that point to your site, then you are more likely to be seen by a wider audience.Read More…
  • Business
    How Even Mediocre Writers Can Create a Marketable Freelance Business BlogPreview photodune 1918084 writeror blogger
    Content marketing grew in popularity among marketers last year, and this year it promises to be one of the top online marketing strategies. As a freelancer, starting a blog to help promote your business is one of the best ways that you can set yourself apart, increase exposure, build relationships and trust, increase page rank, build backlinks, and boost traffic. Even if your writing skills are slim to none, a blog as an internet marketing tool is so powerful that it's simply one strategy that you really can't avoid as a freelancer. The good news? You don't have to know perfect English nor know how to put together a complete sentence with perfect grammar to establish a popular niche marketing blog. In fact, you can actually build one of the best marketing blogs in your industry without ever writing a single sentence. You just need to know where to find the right resources and how to best take advantage of these resources to create a killer blog marketing strategy. Of course, your freelance blog won't just grow overnight, but follow the right steps and it will steadly become one of the most valuable online marketing tools you build.Read More…
  • Business
    Best and Worst Link Building Strategies for FreelancersArticle best worst link building strategies
    Freelancing is all about networking, and surprisingly networking extends beyond just people. How? The Internet can organically drive traffic to your site. That's why you need to be link building or backlinking - the art and science of getting other sites to link to you. But you can do yourself more harm than good if you don't know what you're doing. Search engines like Google are very sensitive to the links that point back to your site. So how can you make sure every link you get is helping and not hurting? Make sure to focus on the right link building strategies and avoid those that will harm your website.Read More…
  • Business
    Top 15 Books for Improving Your Freelance BusinessPreview1
    As a freelancer, I often forget that there are valuable books out there in addition to all of the online reading I do. Recently, though, I've taken back up the art of reading a book, rather than just blog posts. And I've found a world of knowledge I had been sorely missing. The following list of 15 freelance business books are ones that I would recommend for any freelancer to own. A few are industry specific, but most are ones that freelancers in any field can benefit from, whether you're a graphic designer, freelance writer, or specialize in another niche. The range in the topics below include general business advice, freelance lifestyle advice, marketing advice, and more. I have to admit that I haven't read all of these, but the ones that I have not personally read come with the highest recommendations. It's time to fill your Kindle (or favorite E-reader) with top-notch freelance books.Read More…
  • Photo & Video
    How to Protect Your Photography from TheftPreview
    As a photographer, one of your biggest concerns with putting your work online is probably that it can be stolen so easily. No matter how well you try to protect your intellectual property (IP), once it is on someone's screen, there's not much you can do if they're serious about stealing. But there are a number of ways you can lock down your photos online, and at least make it so that someone has to intentionally steal your image rather than unknowingly share it with friends.Read More…
  • Business
    A Freelance Graphic Designer's Guide to Marketing on PinterestPreview
    Freelance graphic designers and web designers often have to get creative with their marketing efforts. Sometimes the budget simply does not allow for outsourcing. Even more so, freelance graphic designers simply do not have enough time to spend on marketing. This is why social media is such an excellent method of marketing for freelancers - social media is free and can be updated regularly without a huge, initial time commitment. For freelancers in the graphic or web design fields, Pinterest is just as important as Twitter or Facebook, or even more so, simply because of the nature of the site. In fact, it is now considered the third largest social media platform online. Pinterest users search sometimes hours a day for inspiration, crafts, blog articles, and much more. When they find something they like, they repin it. This means that all of their friends can see this new pin and repin it too. Images and graphics are very popular on Pinterest, hence the connection with graphic design. You can almost think of Pinterest as a freelance graphic design resume of sorts. While you may not have yet jumped on the Pinterest craze, as a graphic designer you may want to seriously consider getting involved. To make the most of your Pinterest marketing efforts, you'll want to take some necessary steps for ensuring success. The following is a complete guide to marketing on Pinterest for freelance graphic designers. However, with a little focus, any freelancer can benefit from the 14 points that follow.Read More…
  • Business
    How to Build a Strong Yearly Marketing Plan for Your Freelancing BusinessPreview
    As we approach the end of the year, it's a good time to begin thinking about next year's goals for your freelance business. Maybe you've played your freelance marketing strategy loose so far in your freelancing business. Or maybe you have put together a roughly functional marketing plan in the past but want to improve upon those past efforts. No matter your level of business marketing skills, building an effective marketing plan for the upcoming year is doable. It is also highly recommended as it will help you with your budget, marketing methods of choice, and results. Plus, you will feel much more confident and organized in your marketing efforts with a set of guidelines in place.Read More…