Shaun Crowley
Shaun Crowley has worked as a freelance copywriter, marketing consultant, and communications manager for a major UK publishing company. He is the author of 100 Copywriting Tips for Designers and Other Freelance Artists and The Freelance Designer’s Self-Marketing Handbook, both available for online download.
  • Business
    The Ultimate Design BriefBoardmeeting
    A few times a month we revisit some of our reader’s favorite posts from throughout the history of FreelanceSwitch. This article by Shaun Crowley was first published August 5th, 2007, yet is just as relevant and full of interesting information today. Your design can only be as good as the brief you worked from. The best projects are borne from creative briefs that are open enough to inspire ideas, while being specific enough to feel workable. Learn how you can elicit these kinds of briefs by providing clients with briefing templates. Picture the scene. You’ve just landed a new client, who hurries a brief to you for a marketing brochure. There are a few holes in the brief, but instead of asking for constant clarification, you get to work. Later you’re told the design “isn’t quite right”. Before you know it, the client is refusing to pay. Familiar story? All too familiar for most freelance designers I know. Ambiguous design briefs are infuriating. What’s worse, clients who set you up to fail often go away thinking you stuffed up. So what can you do to avoid this?Read More…
  • Business
    How To Improve Your Publicity DesignOpportunitydef
    Freelance designers who specialize in marketing materials are in high demand. As a result, freelance promotions designers can make a lot of money. So what specialized skills do you need to be a publicity designer?Read More…
  • Business
    How To Promote Your Graphic Design Business, Part TwoLightbulb
    Last week we offered best-practice promotion for all freelance artists. Now let’s examine some ideas for artists who want to go a step further. How can you market your business to double, treble, even quadruple your regular income?Read More…
  • Business
    How To Promote Your Graphic Design Business, Part OneLightbulb
    There are three rules of thumb for finding work: Target as many contacts as possible by email, phone, and mail. The law of averages suggests you will find work, eventually. Be persistent, follow up on all leads and focus on getting meeting time with contacts. Remember people trust faces not names. Brush up on your copywriting skills so you can write persuasive mailer postcards and boost your chances of getting meeting time with potential clients.Read More…
  • Business
    The Fine Art Of Telephone Prospecting For FreelancersTelephoneprospecting
    For many people, telephone prospecting can be a painful process. You know it’s a necessary activity—without it, your work will sooner or later dry up. This article shows you how to gather the courage and the impetus to phone for work, and how to improve your telephone technique for maximum effect.Read More…