Robert Mills
Rob is Content Strategist at GatherContent, the content collaboration platform. He's also a writer, journalism graduate, ex-BBC audience researcher and published author. He's a keeper of cats and collector of typewriters.
  • Web Design
    How to Play Content Strategy “Top Trumps”Trumps
    Here are the comparisons I often make to help define and explain my content role and content strategy as a practice. I use the card game “Top Trumps” to help me.Read More…
  • Web Design
    Using Guidelines to Mind Your ToneTov
    In this article I’m going to discuss why you need tone of voice guidelines, what to include, how to ensure they are used and refer to plenty of examples of existing guidelines from some well known organisations. This article assumes that you have already identified what tone of voice is most appropriate for your organisation.Read More…