Rob is Studio Manager & content person at Bluegg in Cardiff. He's works with clients on content inventories, audits, writing and guidelines. He's a journalism graduate, author of Designing the Invisible from Five Simple Steps and a copywriter. Rob has written for 24 Ways, Net Magazine and Smashing Magazine and occassionally speaks at web conferences. He loves films, writing, travel & typewriters.
- Designing the Invisible:fivesimplesteps.com/products/a-practical-guide-to-designing-the-invisible
- Google+:Robert Mills
- Using Guidelines to Mind Your ToneIn this article I’m going to discuss why you need tone of voice guidelines, what to include, how to ensure they are used and refer to plenty of examples of existing guidelines from some well known organisations. This article assumes that you have already identified what tone of voice is most appropriate for your organisation.Read More…