Nicole Merlin
Email designer and developer and lover of all things email. Owner of Email Wizardry, an email design and development studio in Victoria, Australia. Occasional blogger and slightly more frequent tweeter.
  • Web Design
    Creating a Future-Proof Responsive Email Without Media QueriesThumb3
    Using this ‘fluid hybrid’ method you can build an HTML email with lots of different layouts that doesn't rely on media queries to look great on mobile devices.Read More…
  • Web Design
    Creating a Simple Responsive HTML EmailEmail new rwd thumb
    In this tutorial I will show you how to create a simple responsive HTML email which will work in every email client, including all the new smartphone mail clients and apps. It uses minimal media queries and a fluid width approach to ensure maximum compatibility.Read More…
  • Web Design
    The Complete Guide to Designing for EmailEmail thumb
    Designing for email is about getting to the point and making the most of the brief chance you have with your subscribers. You only get one shot, so it's worth employing as many tricks in the book as possible to make sure your message gets through. The underlying principles are all about respecting your readers by giving them something valuable in return for their time which is, after all, the reason they signed up to hear from you in the first place.Read More…
  • Web Design
    Quick Tip: Remember to Style Your ALT TextPreview tag alt
    The alt attribute within an <img> tag provides alternative content for users who can't download images, or who have images turned off altogether. We use this attribute all the time to make our content more accessible, but have you ever considered what it actually looks like?Read More…
  • Web Design
    Build an HTML Email Template From ScratchEmail build thumb
    The best way to understand any process is to carry it out yourself, from the ground up. Today, we're going to do just that with email design, by building an HTML email template from scratch.Read More…
  • Web Design
    What You Should Know About HTML EmailEmail you should know thumb
    Email is an awesome medium. It goes straight into the inbox and its ROI is widely reported as being through the roof at 4000%. It’s also perpetually misunderstood and too often it’s done badly. With the recent explosion of smartphones, we’re more often reading our mail on our iPhone or Galaxy, but unfortunately a lot of email marketing has failed to keep up. I see this as a huge missed opportunity because a well executed email can be enjoyable to open and hugely successful.Read More…