Michael Parker
Michael is an Associate Consultant at the Alchemy Exchange; the business consultancy department of Sheffield Hallam University. He deals mostly with online marketing and copywriting. Michael is also Head of Marketing for Solomon Bushcraft, a specialist retailer of bushcraft and survival knives.
  • Business
    4 Steps to Becoming a Freelance Copywriter4 steps becoming freelance copywriter
    If you are reading this, chances are, you’ve already made up your mind that you want to be a copywriter. However I do have to warn you, it isn’t easy! Most potential copywriters wish to take up the vocation because they love writing. When you have to write 8 hours per day, 5 days per week, the fun tends to leak out of it. What you’ll actually need is a love of running a business and constantly being a salesman for yourself! Aside from drive, resilience and inspiration, here are 5 things you need to be a successful copywriter: An insatiable curiosity about your fellow human beings, why they behave like they do and why they buy what they buy. Understand how people see themselves and view their life and choices. A good understanding of the rules of spelling, punctuation and grammar, also the courage to break them when necessary! A way with words. You need to be able to weave a story with your words that can intrigue, excite and captivate. Research skills – you need to know everything about the products or services you are selling. Being good at desk-research (secondary) and having good interviewing skills are vital for getting to the main issues. A copywriter is a magical combination of writer, psychology researcher, salesman and marketer. It takes a lot of different skills to make it as a copywriter, but if you have those skills you are quite a step ahead of the majority of copywriter-wannabes.Read More…