Martha Retallick
Freelance Copywriter. Tucson, Arizona.
Martha Retallick is a freelance copywriter in Tucson, Arizona. She writes for business, government, non-profit organizations, and educational institutions.
  • Business
    Freelancing 911: Turn Your Business Around With Cold-callsActions
    Okay, admit it: Business has been slow. And you’re wondering how you can turn things around. A quick Internet search will reveal an abundance of business turnaround advice. Quite often, you’ll find a checklist of things to do. But, trouble is, some of those to-dos won’t show results for years. I’m referring to things like joining and getting active in business organizations, speaking to groups, seeking publicity, and cultivating others for referrals. In addition to the not-so-helpful checklists, there’s the Perfectionist Trap. You know you’ve been snared when you’re spending hours, if not days, on creating the ultimate advertisement, postcard, flyer, website, or anything else that you think will improve your business. I know the Perfectionist Trap very well. And I’ve learned is that it’s a luxury I can’t afford. It takes too much time away from finding new clients. But what kind of new clients? If you’re feeling as desperate as I was a year ago, you may be tempted to open the phone book to the letter “A” and start dialing the first business name you see. And Martha’s Voice of Experience is here to say,“Not so fast! You have some planning to do first.” I’m going to take you through a five-step process that I’m using to turn my business around. We’ll do some planning in the first step, and then we’ll take action.Read More…