Martha Retallick
Freelance Copywriter. Tucson, Arizona.
Martha Retallick is a freelance copywriter in Tucson, Arizona. She writes for business, government, non-profit organizations, and educational institutions.
  • Business
    54 Hours to Launch a BusinessPreview startup weekend
    It happens in more than 1,250 cities in 115 countries, and attracts more than 113,000 people. It's Startup Weekend, which is organized by a Seattle-based non-profit charitable organization. The goal is to bring developers, designers, marketers, product managers and others together to pitch their ideas, form teams, create products and services, and launch new businesses. Is this just an academic exercise? Absolutely not. This isn't just about networking, or sitting around listening to presentations; rather, this business experience is hands-on and immersive. In this post, discover how to make the most of a startup weekend. Get an insider's perspective on this exciting event.Read More…
  • Business
    The Undergraduate Guide to Freelancing Your Way Through SchoolStudent guide to freelancing
    As a student freelancer, you have many advantages. Every day, you encounter dozens of people who could become clients: fellow students, faculty, alumni, and local businesses. The opportunities are there, but there are challenges to overcome. It's difficult to juggle your studies and freelancing responsibilities, yet it is highly rewarding for those that can manage their schedules. Freelancing can provide you with a better income than a part-time job—putting more cash in your pocket. You can choose your own hours, pick your projects, and gain valuable hands-on experience. Are you ready to get started?Read More…
  • Business
    Succeeding as a Freelancer with a DisabilityPreview photodune 874630 disability xs
    Disability is one of those things that can happen suddenly. Or it can develop over a period of years. It can also be a fact of life that you've dealt with since birth. It's a challenge for those affected. From hearing loss, to brain injuries, and degenerative diseases, there are freelancers working with all sorts of disabilities. The good news is that it's possible to do well as a freelancer with a disability Learn how freelancers with disabilities can achieve great success by structuring their workflow, using assistive technology, and pushing forward with determination. Whether you struggle as a freelancer with a disability or not, read on, there are some inspiring stories that follow.Read More…
  • Business
    25+ Resources for Starting a Freelance Photography Business25 photography resources
    “Photographer” is one of those professional titles that many people want. And why not? Taking pictures is fun and exciting. However, reality isn't so glamorous. According to a report prepared by the U.S. Bureau of Labor Statistics (BLS), “More than half of all photographers are self-employed, a much higher proportion than for most occupations.” The BLS adds, “Salaried photographers—most of whom work full time—tend to earn more than those who are self-employed.” In short, what we have is a business that isn't a hotbed of jobs – or high earnings for those who aren't employed as photographers. Not a pretty picture. The BLS continues with the killjoy theme by saying, “Most photographers spend only a small portion of their work schedule actually taking photographs. Their most common activities are editing images on a computer—if they use a digital camera—and looking for new business—if they are self-employed.” However, similar things can be said about the music business. But people still pick up guitars and start to play. Likewise, the theatrical arts. It's tough to make it onto the stage or screen, but somewhere, there's an audition attracting hopeful actors right now. Okay, so I've acted like your parents and given you the “Tough way to make a living, but I know you want to do it!” speech. Now let's get to work on helping you succeed in the business of photography.Read More…
  • Business
    10 Steps to Creating Your Freelance Brand PersonalityPreview
    Remember those bad old days in the job world? When you had to check your personality at the door so you could be a good corporate droid? Now that you've been freed from that jail, you're more than welcome to bring your personality to work as a freelancer. This article will show you how to capitalize on your uniqueness and develop your individual brand personality. Along the way, you'll meet a photographer who's developed an international reputation for documenting the decay of a major American city, an award-winning logo designer who has added "clown" to his job description, and a radio deejay who is required to comply with station rules concerning self-promotion. For many freelancers, developing your freelance brand identity is about creating brand you and injecting personality branding into your freelancer image.Read More…
  • Business
    25+ Professional Resources for Getting Your Book Published25 professional resources for getting your book published
    Ever heard someone tell you that you should write a book? Or do you already have one underway? Here's a guide, filled with an overabundance of resources, to help you navigate the vast – and often confusing – publishing world. Are you deciding whether self publishing or a traditional publishing route is best for your work? Are you unclear on how to find a reputable literary agent, without getting scammed? Do you know how to format your books into popular digital formats? Or which print on demand service gives you the best quality for your dollar? Wha These and many more questions on book publishing have professional answers, provided by published authors and experienced agents, found in these professional resources.Read More…
  • Business
    25+ Professional Resources for Improving Your Presentation Skills25 professional resources improving your presentation skills
    According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy. —American comedian Jerry Seinfeld So, which person are you? Would you rather be the one in the casket or the one delivering the eulogy? If you're like a lot of freelancers, the supine position assumed by the deceased is your preference. But it doesn't have to be this way. You're like everyone else when it comes to presentation skills. You weren't born with them. None of us were. The good news is that you can improve your presentation skills. What's in it for you? Where will improved presentation skills get you? Let's imagine that you've been invited to a potential client's office. The project being discussed could be quite the addition to your portfolio. A real career-maker. And you're not the only freelancer being considered. What got those people onto the speakers list? Their expertise. What keeps getting them invited back to conferences, year after year? Their presentation skills. Next, let's think about the potential client, who has invited her company's top management to sit in. Who do you think the company is going to contract with? The freelancer who stutters and stammers through the meeting, or the one who stands confidently in front of the group, makes a well-rehearsed presentation, and gracefully handles all questions? My money's on Freelancer Number Two. Or picture this scenario: You're at a conference. As you peruse the speakers list, you notice a lot of people who do the same work you do. You use your tablet to view their portfolios and conclude that they're no brighter or talented than you are. But they're up in front of the room, addressing hundreds of people. Cue up that green monster named Jealousy. What got those people onto the speakers list? Their expertise. What keeps getting them invited back to conferences, year after year? Their presentation skills. If you had those skills, maybe you could become one of those industry leaders who speaks at conferences. And get bigger, juicier projects than the ones you're working on now. Think of it this way: become a better speaker, make more money. There are loads of useful resources that will help in this article.Read More…
  • Business
    How to Extract the Facts with a Web Design Client QuestionnaireHow extract facts web design client questionnaire
    The phone calls usually go like this: Caller: “I want a website for my business.” You: “What kind of business do you have?” Caller states the nature of the business, launches into a list of pages that he or she wants on the site, and then asks you for a price quote. Not a very satisfying encounter, is it? The caller seems most interested in price, and you? Well, you’re interested in a relationship. As in, the kind that lasts for years. It might not be possible to have a meaningful relationship with price shoppers, but it’s worth taking the time to learn what your potential clients want in a website. This article will help you create a prospect qualification questionnaire that can be used via telephone or Internet or in face-to-face meetings.Read More…
  • Business
    DIY: Producing Your Photography BookDiy photography book
    Back in July, I wrote a review of Publish Your Photography Book by Darius Himes and Mary Virginia Swanson. I finished that review by saying, “If you’d rather shun the commercial publishing route and travel the do-it-yourself road, be prepared for quite the learning experience. Because you’re not just in charge of producing the book. You’re also in charge of promoting it.” This is the story of what happens when you actually travel the do-it-yourself road. I'm here to tell you that yes, it is quite the learning experience.Read More…
  • Business
    The Professional Photographer's BookshelfBookshelf2
    Photography is one of those “doing” fields. Meaning that you'd rather be doing photography than reading about it. Especially when the topic is the business of photography. Nothing wrong with wanting to be a doer, but there's much to be said for the insights and reflection that are prompted by the reading of a good book. Following are four that will help you grow your photographic business.Read More…
  • Business
    Keeping In Touch with Prospective ClientsPhone
    A lot of your success as a freelancer will depend on your persistence. It takes many forms – your persistence in learning and improving your skills, the persistence that's involved in bringing a long, difficult project to completion, and the topic of this article, persistence in keeping in touch with the people who may do business with you.Read More…
  • Business
    Freelancing 911: Turn Your Business Around with Warm Calls and E-mails Warm emails
    This past July, I outlined a five-step process that I’m using to turn my business around. My July article covered cold calls and e-mails, and I suggest having it open in a separate browser window while you read this one. The same five-step process can be used for warm calls and e-mails. To recap, here’s the process: Create your Ideal Client Profile Find leads lists Script your calls Make the calls Have a follow-up system Read More…