Ed Gandia
Ed Gandia is a successful freelance copywriter, author, speaker and coach, and co-author of the bestselling and award-winning book The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle (Penguin/Alpha). Ed is also the man behind International Freelancers Day, the world's biggest free online conference for solo professionals, as well as the author of the most comprehensive annual study on freelancing, the Freelance Industry Report.
  • Business
    What Is Your Ideal Client Profile?Shutterstock 52206652
    When you’re a traditional freelancer, you’re always constrained by your individual capacity to produce work. In fact, after talent, knowledge and experience, time is your most important resource. And since there are only so many hours in a week, you need to treat that time with great care. That includes qualifying every potential opportunity to make sure it’s a good fit for you. So how do you make decisions about which clients and projects to pursue and which ones to turn down? It all starts with what I call ideal client profiles. The ideal client profile is simply a very clear description of the type of client you would love to have more of. It may be an exact replica of a client you’re working with today. Or it could be a combination of qualities you’ve seen in past and current clients. Whatever that profile is for you, the important thing is that you have a very clear image of that individual. Doing so enables you to make decisions that will improve your income and your level of happiness at work.Read More…