David Masters
David Masters is a professional blogger and ebook writer. You can find his books on Amazon and follow him on Twitter.
Tutorials
  • Business
    What You Should Know About Using Google Plus for ResearchPreview 8 research
    160 shares
    Google Plus is the thinking person's social network. It's rapidly becoming the place to go for anyone looking to take part in thoughtful and engaging discussion online. This makes Google Plus a great place for learning, research and sharing ideas, especially if you learn best through conversation and dialogue. As a freelancer, you can use Google Plus's features to research your target market and prospects, learn new skills to enhance your business, curate content to share on social networks, and connect with like-minded people who are willing to teach what they know or help you brainstorm ideas. Let's take a look at how to use Google Plus for research.Read More…
  • Business
    Using Google Hangouts as a Business ToolPreview 7 hangouts
    13 shares
    The relaunch of my freelance writing business in early 2012 began on Google Hangouts. I'd been hired as part of a team of ebook writers and editors. We hooked up from all around the world: from Canada to New Zealand, from Ohio to England, yet on Google Hangouts it felt as though we were in the same room together. Meeting up every couple of weeks on Google Hangouts, we became a close-knit team. The project ended in August 2012, yet to this day we remain in close contact because of the bonds we developed meeting face to face on Hangouts. Since then, Hangouts have earned a place close to my heart, and I use them regularly to meet with clients, other freelancers, and friends. Hangouts are a powerful freelancing tool, and are far more than a Skype replacement. Read on to find out how they can give a video boost to your freelancing business.Read More…
  • Business
    Finding Clients on Google PlusPreview 6 clients
    54 shares
    "How do I find work?" is one of the toughest questions freelancers face. While there's no magical work fairy to grant your wish for new clients, there are things you can do to make it more likely that potential clients find you and hire you. In today's world, using social media effectively is a key component of this. In this article, I show you how to use Google Plus to attract, seek out and engage with prospects. I also explain why Google Plus is the place to be - right now - if you want to stay ahead of the game with your online marketing. Hold tight, it's going to be an exciting ride!Read More…
  • Business
    Using Google Plus to Boost Your Search RankingsPreview 5 search
    31 shares
    Freelancing is increasingly a digital profession, especially when it comes to marketing your services. From writers to designers to coders, most of us spend our lives sitting behind a computer screen with a constant connection to the net. Even if what you do is rooted in the real world, such as gardening, home help, or construction work, getting clients for your business means engaging online. One of the best ways to get potential clients to check out your services is having a high search ranking on Google. Around two thirds of online searches are conducted through Google. That means if you want potential clients to find you easily, your business must show up in Google's search results. Being on the first page of search results is essential. Research by online advertising network Chitika in 2010 found 94% of traffic from Google comes from being ranked on the first page. Because of this, Search Engine Optimization (SEO) is a huge industry in online marketing. Until recently, this was often a sleazy "dark art" involving keyword stuffing, backlink building and automated content. Changes to how Google ranks web pages in search results have fortunately put these techiques on the shelf. That said, there's still an art to showing up on Google's front page. Ranking high on Google is now all about producing quality content that's useful, entertaining or inspiring to your readers. It's also, increasingly, about engaging socially, and Google Plus is the most important social network in this respect, because it's the network owned by the search provider. SEO is no longer a system you can game with cheap tricks. Rather, it's about being authentic, engaged and socially active. That's great news for you, as a freelancer, because it means you can spin search results in your favor without using any high-risk or high-cost SEO tactics. Let's take a look at some of the top ways you can use Google Plus to boost your search rankings as a freelancer.Read More…
  • Business
    Google Plus Updates: What Should You Share?Preview 4 updates
    22 shares
    After you've set up on Google Plus and added people to your circles, you're ready to start sharing. That means posting links, text updates, videos and pictures to your Google Plus page. In this article, we look at whether it's really worth posting to Google Plus (spoiler: it is for most freelancers), how to approach sharing on Google Plus, and the types of updates that best engage potential clients. I'll also show you how to format your updates, and who you should engage with. Let's get started!Read More…
  • Business
    Google+ Networking: Circles and CommunitiesPreview 3 circles
    37 shares
    Social networking is all about staying in touch with friends and making new contacts. On Google Plus, you add friends by putting them into your circles. You meet new people by hanging out in Google Plus communities. In this article, I give you a freelancer's guide to who you should add to your circles, how to meet new people in communities, and how to use communities and circles as a marketing tool. Let's get started by looking at what circles are.Read More…
  • Business
    How to Set Up Your Google Plus Freelancer AccountPreview 2 account
    22 shares
    So you've decided to take the plunge into Google Plus? Good for you! The first thing you must do is set up your Google Plus freelancer account. In this article, I'll guide you through the basics of setting up both personal and business Google Plus accounts. I'll give some technical tips, but my general focus will be on marketing. For the most part, once your account is set up, I'll assume you can navigate your way around Google Plus, especially given the guidelines and tips Google provides. Let's get going and fire up your freelance marketing with some Google juice!Read More…
  • Business
    Google Plus: Waste of Time, or Vital Tool?Preview 1 time
    4 shares
    Google+ launched in June 2011 to much fanfare. Some commentators predicted it would slay Facebook. Others anticipated a rapid demise for the network. Neither predictions came to pass. On the one hand, Google Plus grew at lightening speed. By December 2012, it had over 500 million users, on a par with Twitter, and around half of Facebook's total userbase. On the other hand, Google Plus remains a a social media ghost town. Though it has half a billion users, almost no one actually uses it, at least not regularly. Is it really worthwhile for freelancers to use Google Plus? Or is it best to watch from the sidelines to see what its future holds? Let's take a look and see how using Google Plus can benefit you as a freelancer.Read More…
  • Business
    Using Twitter for Freelance Business ResearchPreview 8 research
    Twitter is a is a treasure trove of knowledge with jewels spilling out at the seams. Even universities and colleges are getting in on the act. The only problem is, mixed amid the genuine pearls are plenty of fakes. On top of that, one person's rock is another's diamond. What's useful to me may be useless for you. As a freelancer, you can use Twitter to discover the needs of potential clients, spark up new ideas for a dusty old project, see what others are saying about you and your work, and train yourself in new skills. (You can also use it to find clients and job opportunities. I explain how here). But unless you know where to find what's relevant to you, Twitter can seem like a big waste of time. In this article, I show you how to use Twitter as a powerful research tool to give you the edge you need as a freelancer.Read More…
  • Business
    How to Find Freelance Clients on TwitterPreview 7 find
    19 shares
    I've often heard freelancers say "I don't use Twitter for marketing". That's like saying you don't use networking events to meet people (Well, perhaps you enjoy the free food, but really?). Like it or not, if you're on Twitter, you use it for marketing. Twitter is a public platform, and potential clients will look at your Twitter account when they're deciding whether to hire you. More importantly, Twitter is about building relationships and networking, which is a form of marketing. In this article, I show you how to pro-actively use Twitter as a marketing tool, both to search out freelance gigs and to reach out to contacts who could become clients.Read More…
  • Business
    Tracking and Understanding Your Twitter MetricsPreview 6 tracking
    5 shares
    Are you getting any results from all the time and effort you put into Twitter? How can you really know whether Twitter is working for your freelance business? In one sense, the answer is simple. If you're meeting potential clients, networking with other freelancers, having a good time, learning new things, and watching your follower count grow, then Twitter is clearly working for you. For many freelancers that's enough. But for those who'd like to know the mechanics of how Twitter is working for them, there are easy to use and low-cost tools available to help you dig deeper. Keeping track of your metrics is a form of research. Your aim is to find out what works at engaging clients, and what doesn't. In this article, I look at what you can (and can't) discover by digging into your stats, the types of stats you should be measuring, and the tools you can use to measure them.Read More…
  • Business
    How to Grow Your Twitter FollowingPreview 5 grow
    4 shares
    Now that you've set up your Twitter account, it's time you got some followers. Followers are great for two reasons: Followers provide social proof. The more followers you have, the more people will assume you're good at what you do. Every follower is like a micro-testimonial. Think about it: if you were hiring a freelancer, would you first check out the freelancer with 10,000 Twitter followers or 10 followers? The more followers you have, the quicker you gain the trust of potential clients. Followers help to spread your message. When you want to use Twitter to promote your blog, business or services, the more followers you have, the bigger your reach. In previous articles, I've covered the basics of what it takes to grow your Twitter following. First, you must complete your Twitter profile. This includes a biography targeted at your ideal followers, and a smiling picture of your face. In your biography, give people a reason to follow you. Make sure you mention what you'll be tweeting about. Second, write top quality tweets that are valuable and relevant to your audience. Before taking a look at some more advanced tactics for growing your following, let's consider what your mindset needs to be to become a Twitter authority with a tribe of loyal followers.Read More…