David Masters
David Masters is a professional blogger and ebook writer. You can find his books on Amazon and follow him on Twitter.
Tutorials
  • Business
    How to Promote Your Self-Published eBook on Social Media7 preview promote self published ebook social media
    44 shares
    How do you find readers for your self-published ebook? If you simply upload your ebook to Amazon and wait for sales to flood in, you'll be sorely disappointed. It could be weeks before you make your first sale. To sell your ebook, you must tell people about your book. Twenty years ago, marketing books was a job left to publishers. Authors wrote books, publishers did the editing, printing, distribution and marketing. Today, in the age of self-publishing, you're responsible for your own marketing. The good news is that with the advent of social media marketing is far easier and cheaper than it used to be. The most effective marketing tool of the 21st century - social media - is completely free and available to everyone. Yet when it comes to social media, it's easy to get it wrong. I see so many authors using outdated interruption marketing on Twitter. "Come check out my new book!" they shout. Only when they check their sales do they realize nobody's listening. In this tutorial, I'll show you the right way to market on social media. It's about building relationships, it's about listening, and it's about being a fun person to be around. I'll assume a basic knowledge of social media. If you're starting from scratch, you can check out the FreelanceSwitch sessions on Facebook, Twitter and Google Plus. A word of encouragement before we begin. As a business owner, you're at an advantage over most self-published authors. If you're marketing your business effectively, chances are you already have a presence on social media, and you will have attracted exactly the kind of followers who want to read your book.Read More…
  • Business
    How to Write an eBook Description that Sells6 preview write book description that sells
    12 shares
    Entrepreneurs write books to be sold. Whether the aim of your book is to develop new leads for your business or to turn a profit, your ultimate goal is the same: sell as many books as possible. You'll only sell books if people want to read your book. The more people you convince to read your book, the more copies you'll sell. What makes a person want to read a nonfiction book? It's relevant or helpful to them. How do people find out if a book will help them? They'll look at the book's reviews and description. If they're intrigued by these, they may flick through the book before they make a purchase. Arguably, reviews are the first factor readers consider when deciding whether to buy a book. However, your book description is also important. It's what will sell your first copies before you get any reviews. And it gives readers a taste of what's inside the book, so they'll know whether they want the full meal. Amazon, the biggest publisher of ebooks, and likely the primary marketplace you'll use to sell your ebook, puts it this way: Your book description is what customers see as they shop the Kindle store. Think of it like the inside flap of a hardcover book. The description is a reader's first experience with the content of your book. A well-written description assures readers that the book itself is of similar quality. As you're selling an eBook, readers can't flick through your book before they buy. However, on Amazon they can Look Inside and read the introduction, or download a sample to their Kindle. This means the opening section of your pack plays a vital role in clinching the sale. In this tutorial, I'll guide you through the process of writing an effective description for a nonfiction business book. I'll also look at what to include in the opening section of your book. A well-written book description will grab readers and make them feel your book is a must-read. They'll be desperate to find out what's inside.Read More…
  • Business
    How to Choose Keywords and Categories for Your Kindle eBook5 preview kindle categories keywords
    59 shares
    If I asked you to show me how publishers promote their books, you'd probably point to the posters displayed at airports and bus stands. You might mention author signings. As a freelancer and ebook author, you might wonder how you can compete with such marketing clout. You hardly have the budget for a taxi to the airport, let alone for an airport billboard extravaganza. Yet if you look at it a little more deeply, you'll discover there's a lot more to promoting a book than posters and pizazz. Walk into a bookstore, and look at the books all around you, especially those on the promotional stands. Every book is where it is for a reason. Oftentimes, publishers pay bookstores to display certain books prominently. Even the books on the regular shelves are placed based on categories chosen by the publisher. All this counts as marketing, and in this aspect of marketing you're on a level pegging with the big players, even as a self published author. In this tutorial, I'll show you what you can do behind the scenes to market your Kindle ebook. Using keywords and categories, you decide how people find your book, and where it's placed in the Kindle store.Read More…
  • Business
    How to Write a Facebook Ad That WorksPreview photodune 3883085 facebook logo billboard sign xs
    5 shares
    Facebook, the world's favorite social networking platform, is the ideal place to connect with potential clients. Having a Facebook page for your freelance business gives you the opportunity to engage with prospects, developing a relationship so that when they need help, you're the freelancer they turn to first. However, many new freelancers face the problem of how to grow their Facebook fan base. Just like getting your first client is the biggest and often the most difficult step in a freelancer's career, getting your first Facebook fans is the biggest and often the most difficult step in growing your Facebook Page. Having a few hundred fans gets the ball rolling, and helps you grow in two ways. First, you have the social proof of a dedicated fan base. Second, those fans help you spread the word about your business to their friends. What can you do to get your first few hundred Facebook fans? There are ways you can grow your Facebook page organically for free. However, if you've got a few dollars to spare, going for an ad campaign can give your Page the boost it needs quickly. I've known freelancers who've picked up 100's of fans overnight from a simple, low-cost ad campaign. Done right, ads can help you grow and reach your business goals. Get it wrong, and you could end up pouring your hard earned dollars into a white elephant. How can you write a Facebook ad that works?Read More…
  • Business
    How to Create an Email Newsletter with MailChimp for FreePreview create an email newsletter with mailchimp
    47 shares
    MailChimp offers a high quality email service, and you don't pay a cent until you hit more than 2,000 subscribers. MailChimp calls it "Forever Free". If you're planning to sell products online, other email newsletter providers, such as Aweber, offer more options for segmenting your lists and targeting particular subscribers. MailChimp, however, is charming, quirky, and perfect for freelancers looking to stay in touch with clients and prospects once or twice a month. In fact, it powers our FreelanceSwitch newsletter and is a quality service we highly recommend. In this tutorial, you'll learn how to get started with MailChimp for $0.00.Read More…
  • Business
    How to Promote Your Kindle eBook With KDP Select4 preview promote kindle book kdp select
    For most self-published writers, Amazon is the first port of call when it comes to selling their books. There's a good reason for this: Amazon is where the readers are. Another reason is Amazon's KDP Select program, which gives self-published writers an opportunity to punch above their weight when it comes to marketing their books. In this tutorial, I'll give you the lowdown on how KDP Select works, and tips and tricks on how to use it to give your book the best chance possible of finding readers and sales.Read More…
  • Business
    How to Write Fast (A Short Introduction to Speed Writing)3 preview write fast speed writing
    21 shares
    Is writing agony for you? Do you struggle over every word, lugging words like weights around your mind before putting them to paper? I know how that feels. I used to live in that place. There are days when laziness drags me back there. But there is another way. Writing can be a breeze. You can move beyond the struggle and find a new freedom and ease in your writing. That's not to say it will always be easy. You'll have good days and bad days, just like anyone doing any job. But you can put an end to the banes of the writer's life. You can say goodbye to writer's block. You no longer have to suffer for your art - or your business - unless you want to. Fast writing isn't easy. As I implied above, slow writing is the lazy way. Slow writing involves giving into the constant distractions of the Internet, TV, and co-workers. Fast writing, by contrast, requires concentration and focus. But the more you write fast, the more energy you'll find in your writing. Slow writing drags on your energy and drains your creativity. Fast writing creates an upwards spiral of inspiration and imagination. Most writers who've yet to be introduced to fast writing techniques can easily double their writing speed within a few days. If you can do that, you'll also double your daily word count. If you're paid per word, you'll double your earning potential too.Read More…
  • Business
    How to Format an eBook for Kindle2 preview format ebook for kindle
    26 shares
    Planning to write an ebook? Good job! Ebooks are a fantastic way for freelancers to demonstrate their expertise. They're also good lead generators, as people who read your ebook are likely to need your services. Ask me the easiest way to write and format an ebook, and I'll point you to Scrivener. Scrivener makes everything easy, from composing a draft, to giving your book a structure, to exporting your final manuscript as a Kindle compatible ebook. But Scrivener's not for everyone. Maybe you don't have the cash to splash on yet another piece of writing software. Or perhaps you've already written your ebook, and just want to know how to format it ready for Kindle publishing. In this tutorial, I'll show you how to format your eBook using Microsoft Word, plus free online tools provided by Amazon. It's a little more complicated than using Scrivener, but nothing to be intimidated by. Having your book properly formatted is essential. If you have formatting errors in your book, readers will assume your work is below par in all areas of your business, no matter how good the content of your book is.Read More…
  • Business
    How to Set Up a Free Wordpress.com Blog (A Blogging Beginner's Guide)Preview how to set up a free wordpress.com blog
    13 shares
    Blogging is a great way for freelancers and small business owners to market their services. Blogs are a lead magnet to pull in clients. The more blog posts, videos and images you have on your blog, the better your chances of potential clients coming across you when they're searching Google or browsing social media. Not every visitor to your blog will become a client - only a tiny percentage will. But the more visitors your blog gets, the more people will get in touch to ask about your services. In this article, I'll show you how to get started creating a blog for free, using the website Wordpress.com. But first, it's time to go back to basics. What is a blog?Read More…
  • Business
    Using Scrivener to Write and Publish an eBook1 preview scrivener write publish ebook
    20 shares
    So you want to write and publish an ebook? Good for you! With the writing tools and online publishing platforms available today, there's never been a better time to write a book. Whatever kind of freelancer you are, publishing an ebook can only be good for your business. It shows you're a thought-leader in your field. You wrote the book, clients will reason, so you must know what you're doing. It boosts the visibility of your business, making every reader a potential lead. Finally, it provides a source of passive income. Once it's written, the work is done. Knowing how to write a book can be intimidating. Of course, if you feel unsure about your writing skills, you can work with a ghostwriter or editor to make sure your book reflects the high quality of work you do for your clients. That said, I highly recommend giving writing a go yourself. You'll find it hard to go wrong if you give Scrivener a try. What's so great about Scrivener? Scrivener makes writing a breeze. As well as providing one of the best writing experiences, it helps with the heavy lifting of giving your ebook a solid structure, and it will format your ebook ready for self-publishing.Read More…
  • Business
    How to Make a Video with Google Hangouts Google hangouts
    45 shares
    As successful entrepreneurs and freelancers know, making a name for yourself online is all about content marketing. Yet the landscape of content marketing can be confusing, as it is constantly shifting. Blogging is still the mainstay of an effective content marketing strategy, but in the past decade audio, social media and video have all been added into the mix. Faster broadband speeds coupled with video cameras built into computers and smartphones have seen video become a key player in content marketing. Over 4 billion hours of video are watched every month on Youtube. This trend towards video is set to continue. Both YouTube and Cisco have predicted that within the next couple of years, 90% of web traffic will be from video. This is great news for freelancers, as video establishes trust and shows your personality and brand more quickly than the written word. Prospects and clients who watch your videos will feel like they know you as a friend. That means when it comes to selling your services, the hard work of building trust is already done. But isn't making videos a big headache? Don't you need a ton of time and lots of specialist software to make a decent video? Not necessarily. With Google Hangouts on Air you can broadcast live from your office. When the broadcast is done, it gets posted to YouTube. Making quality videos is as simple as making a video call.Read More…
  • Business
    How to Pitch a Guest Post (Email Template Included)Preview photodune 3948501 email concept xs
    17 shares
    Guest posting on blogs is a fantastic way to build brand recognition, establish yourself as a credible expert in your field, and drive traffic to your website. Guest blogging champion Danny Iny bulit his Firepole Marketing business through the power of guest posting on popular blogs. I've established my name as a freelance writer through guest blogging. I've won regular writing gigs on a number of blogs, most of which started by pitching a guest post. In this tutorial I'll guide you step-by-step through the process of pitching a guest post to a blog. You can use this technique for pitching to any blog in any niche. Even if you never plan to write a guest post, it's worth learning how to pitch by email. Pitching, after all, is how you sell your services and expertise to clients.Read More…