David Masters
David Masters is a professional blogger and ebook writer. You can find his books on Amazon and follow him on Twitter.
Tutorials
  • Business
    Google Adwords Landing Pages—Is Yours Up to Scratch?Landingpage
    91 shares
    Landing pages are a vital component of any healthy Adwords campaign. In this tutorial, we show you how to write an Adwords landing page that will grab the attention of your target customer and encourage them to take action.Read More…
  • Business
    How to Write a Click-Grabbing Adwords AdClickgrab
    98 shares
    Copy matters, especially when you've only got a few words to work with. In this tutorial, we show you how to write ad copy for your Adwords campaign that will get clicks and lead to conversions.Read More…
  • Business
    How to Choose Keywords for Your Adwords CampaignKeywords
    116 shares
    Keywords matter. They form the basis of any Adwords campaign. Choose the right keywords, and your campaign will bring in new customers. Pick the wrong keywords, and you'll either be completely ignored or—worse—your campaign will be an expensive flop. How should you go about selecting keywords?Read More…
  • Business
    A Brief Introduction to Bootstrapping Your MarketingBootstrapping marketing
    112 shares
    Bootstrapping is all about taking a small amount of resources, and making them stretch as far as possible. In this article, we'll show you how to adopt the bootstrapping mindset, and techniques you can use to bootstrap your marketing.Read More…
  • Business
    How to Hire a Quality ProgrammerPreview tests for geeks
    106 shares
    Hiring a programmer is hard work. You need to know they've got the right passion, experience and skills to do the job. In this tutorial, we show you how to find quality programmers, and how to check they've got the right coding skills for your needs—using tools like Tests for Geeks.Read More…
  • Business
    How to Systematize Your Online MarketingSystematize marketing gears
    140 shares
    When it comes to online marketing, there's so much to do. Posting to Twitter and Facebook every day. Creating brilliant content for your blog. Networking with influencers. Creating a system for your online marketing will help you get clear on what you want from your marketing, and how you can reach your marketing goals. In this tutorial we guide you step by step through systematizing your online marketing.Read More…
  • Business
    Why Negotiations Get Derailed (And How to Keep Them on Track)Negotiation track
    98 shares
    A solid, rational argument is a good foundation to go into any negotiation. But rationality alone is unlikely to win you a negotiation. In this article, we explore the factors that influence all negotiations, and how you can use them to your advantage.Read More…
  • Business
    Automatic Creativity: How to Make Creative Thinking into a HabitAutomatic creative thinking
    291 shares
    When it's your job to come up with fresh ideas every day, how can you keep the wellspring of creativity flowing? In this tutorial, we'll show you how to turn creative thinking into a habit.Read More…
  • Business
    How to Bring Out Your Team's Creative BestTree team creativity
    117 shares
    Meetings are often the least favorite part of people's working day. They drag on and seem to come to no conclusion. Yet they're an essential part of any workplace. How can you structure your meetings to bring out the best of your team's creative potential? How can you make your meetings into hubs of creativity? We'll show you how it's done in this tutorial.Read More…
  • Business
    What Makes Readers Click Buy? The Secrets to Great Sales Emails11 clickbuy
    102 shares
    You've set up your email list because ultimately you want to make sales, right? In this tutorial we guide you through how to make your subscribers ready to buy from you, and how to write effective sales emails.Read More…
  • Business
    "What Should I Write About?" How to Generate Ideas for Your Email MarketingWhatshouldiwrite
    143 shares
    Email marketing is most effective when you send out messages frequently. In this tutorial, we'll show you how to keep coming up with fresh ideas for your emails whenever you need to.Read More…
  • Business
    How to Find Out What Your Email Subscribers Really WantWhatsubscriberswant
    93 shares
    Give your email subscribers what they want, and they'll keep opening your emails again and again. But how can you find out what your subscribers want? We'll show you what it takes in this tutorial.Read More…