Coe Douglas
Coe Douglas is a recovering advertising agency creative director and occasional music video director. He currently works as a freelance writer and brand strategist, helping companies find their voice and tell their story. He blogs and lives online at coedouglas.com
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    The 5 Best Copywriting Books: An Unconventional GuideShutterstock 16461262
    Anytime I work with a young copywriter eager to launch their career, there always comes a time when they ask the inevitable question: “what are some good how-to books for copywriters?” The truth is, there are none. A good how-to book may provide a few tips, a couple of poignant stories from the trenches, but the cold, hard truth is that you just have to jump in and hope you learn to swim fast enough to keep up. Because the reality of being a copywriter is nothing like you’ve learned in advertising school or in any book on the craft. The real world of a busy, working copywriter is faster and far more demanding than you could imagine. Still, there must be a book or two that can help, right? Oh yes. But, they’re probably not the books you’d expect. These books aren't how-to manuals on writing killer copy. Instead, the following essential reads are intended to inspire, stoke the imagination and prepare the next great copywriter to embrace innovation and trust his or her inner voice. Here are my 5 unexpectedly awesome books for copywriters.Read More…