Celine Roque
Independent Writer (Philippines)
Celine Roque started freelancing in 2004, while she was still a college sophomore, and she never figured out how to stop. She writes about marketing, entrepreneurship, and creative work.
  • Business
    Freelance Consultant's Guide to Client Interviews (Questions + Process)Freelance client interview
    For freelance consultants, interviews take place with every new client you bring in. This means that apart from being proficient in your field, you should also know how to give a good first impression in interviews, build rapport with potential freelance clients, ask the right client interview questions, and how to turn those interviews into projects. Here's how you can do that.Read More…
  • Business
    How to Turn Small Projects Into Long Term WorkSmall to big
    Most of the time, freelancers are brought on just to work on a project—a website redesign, a new logo, a mobile app—and then the apparent need for them disappears once the project is over. In this tutorial, learn how to leverage these initial projects and turn them into recurring income.Read More…
  • Business
    How to Take Your Freelancing Career to the Next Level—and Get Paid MoreLevel up
    One of the tricky things about navigating a freelancer’s career is that the next level of your career isn’t as obvious or as pre-planned. While this gives you a lot of freedom, there are also too many options to way and a lot of decisions to make. How do you go about climbing the career ladder—getting promoted, having a raise, taking on more important roles—when you are the one who has to decide for yourself if you’re ready? Read More…
  • Business
    How to Find Out Exactly What Your Target Clients Want—Then Sell It to ThemTarget
    Get inside your target market's head through simple research—no number crunching or cumbersome surveys. This research will make it easier for a freelancer like you to position yourself and stand out from competitors that don't do the same kind of legwork. You’ll end up spending less time and effort on your proposals, and you’ll know exactly what type of copy to put on your website.Read More…
  • Business
    How to Identify Profitable Clients: A Step-by-Step GuideProfitable
    If there’s anything that keeps freelancers up at night, it’s the feast-or-famine cycle. Here's how to break it by identifying and finding more profitable clients.Read More…
  • Business
    Preparing for Client Negotiations: The Complete GuideHandshake
    Negotiating isn’t about saying magic words that can hypnotize clients into paying higher rates or giving a raise—yet many freelancers approach client negotiation with either fear or distaste. Using this step-by-step guide, you'll feel more confident to negotiate with incoming clients, to ask for a raise with current ones, or to be generally comfortable when discussing your rates.Read More…
  • Business
    The 5-Step Approach to Gathering and Using Client TestimonialsThe 5 step approach to testimonials
    We all know that as freelancers, we should get testimonials for our work - yet most of us are hesitant about doing so. In a previous post, James Chartrand pointed out the importance of social proof in the form of reviews or testimonials. According to Chartrand, they can help lower the perceived risk for your potential clients, and help them feel safer buying from you. Given this important benefit, why aren't we all rushing to ask our clients for testimonials? A quick look in the FreelanceSwitch forums tells us how uncertain some of us are when asking for testimonials. We may think asking for one is such a hassle. Some clients may even have poor follow-through and never send you the testimonial they promised. Or, some of us may see asking for testimonials as asking for a favor, even offering a discount in exchange for some positive words. But it doesn't have to be like this. Here's a 5-step process you can use to remove hesitation, improve response rates, and make the most out of your client testimonials.Read More…
  • Business
    How to Get More Clients Faster With TemplatesHow to get more clients faster with templates
    No matter how well you plan, there will be times when you'll need more clients. During the "famine" periods of your feast and famine cycle, the best thing you can do is cut this time as short as possible. To do this, you need a system for contacting leads, qualifying them, and converting them into paying clients as fast as possible. Communication templates can help you do this.Read More…
  • Business
    How to Impress Clients With a Monthly Value ReportMonthly value report
    If someone came up to your clients and asked them, "What is that freelancer doing for you?" what do you think your client will say? Will they sing your praises or scratch their heads and wonder why they hired you in the first place? While your clients can check your invoices for a list of accomplished tasks, invoices weren't designed to explain why these tasks are important, nor do they justify the cost. A project proposal may contain these details, but this is written at the beginning of the project. Clients need to know what you've done for them lately - and they need a recurring reminder. For your client to understand your value, you need to assert it yourself. You can do this by creating a "Monthly Value Report". This document shows them how much you're contributing to their business.Read More…