Cassie McDaniel
Cassie McDaniel is a web designer and freelance writer for publications like A List Apart, Smashing Magazine, Six Revisions, and Freelance Switch. She's worked in London, Florida, and Toronto designing for big brands as well as artsy, cultural, and non-profit organizations. Say hi on Twitter: @cassiemc or check out her work at
  • Business
    22 Tips: Designing an Effective Slide Deck PresentationPreview
    Every once in awhile an opportunity arises for freelancers to present their work or expertise to peers and prospective clients. Agreeing to take part is at best a fantastic chance to network, a way to exchange ideas and insights or to pick up contacts that will give you work. At worst, it is a terrifying and overwhelming commitment. Designing a slide deck is one of the first steps to prepare for a presentation and will help guide the organization of your talk. Engaging slides will not only help you better communicate your ideas to your audience, it will demonstrate your professionalism, and knowing you've got a good deck will reinforce your confidence as you get up to speak.Read More…
  • Business
    Accelerated Design: Streamline Your Workflow4009392831 508306fa49 z 2
    [caption id="attachment_10812" align="aligncenter" width="550" caption="Credit: Gamma-Ray Productions/Flickr"][/caption] Two weeks ago, in Part One of this article were tips on how to assess a rush job and when it might be a good idea to turn one down. Some of this season's Layer Tennis contestants also shared thoughts about how they work under the strain of a tight deadline. In this half of the article are some tips for how to work quickly without completely abandoning your creative process.Read More…
  • Business
    Accelerated Design: Meeting Deadlines for the End-of-Year Rush4186679237 b401534573 z 2
    [caption id="attachment_10642" align="aligncenter" width="550" caption="Credit: by joshjanssen/flickr"][/caption] Part 1: Why the Rush? Something about the end of December looms as a natural deadline. Project fires have been burning steadily through November but this month, they are burning brightly, finally recognizable as problems that need to be controlled. And who gets the pleading call that says "Help me extinguish this" but the freelancer? Whether we like it or not, the role of fireman or firewoman is precisely what many see as the advantage of freelancers – we exist to help people out of a tight spot. Or do we? What exactly is our role in projects with superhuman requirements, and how do we get through them while maintaining a sense of best practice? This article examines these questions in two parts, first looking at how and why we make rush jobs a part of what we do and then in part two we'll dig into some tips and tricks to execute designs under urgent deadlines. In both articles I will share insights from some of this season's extraordinary Layer Tennis players who are used to being short on time. They have generously taken an extra moment to afford our freelance community their words of warning and wisdom.Read More…