Andrew Blackman
Andrew Blackman is a former Wall Street Journal staff reporter, now living in Crete and working as a freelance writer.
Tutorials
  • Business
    Running a Successful Franchise5 running
    53 shares
    The final tutorial in our franchising series looks at how to run a successful franchise. You'll learn how to start off on the right foot, how to combine the franchisor’s business plan with your own, and how to advertise and build the crucial relationships that will set you up for success.Read More…
  • Business
    How to Decode a Franchise Disclosure Document and Franchise Agreement4 decode
    50 shares
    The key documents you get when buying a franchise contain a wealth of useful information, but can be hard to decipher. In the forth tutorial in our series on buying and running a successful franchise, we look at how to read and evaluate the Franchise Disclosure Document and franchise agreement, so that you can understand exactly what you're getting into.Read More…
  • Business
    How to Evaluate a Franchise Opportunity3 evaluate
    65 shares
    In the third part of our series on buying and running a successful franchise, we cover all the steps you need to take to research a franchise thoroughly. You'll learn how to assess the business plan, what questions you need to ask, what extra research to do, and some common mistakes to avoid.Read More…
  • Business
    How to Find Good Franchise Opportunities2 howtofind
    49 shares
    Part two of our franchising series teaches you about the process of finding franchises to invest in. We give you useful resources and advice to help you locate the best opportunities. By the end, you'll have a bulging shortlist of franchises to investigate.Read More…
  • Business
    What You Need to Know About Franchises1 whatyouneedtoknow
    57 shares
    In part one of our series on buying and running a successful franchise, we cover all the basics of franchising. What is it, how does it work, and what are the pros and cons of running a franchise?Read More…
  • Business
    Launch Day: Generating Initial Buzz for Your Startup5 preview startup launch day buzz
    101 shares
    Our series on launching a startup concludes with a look at the launch itself—how to generate buzz, how to plan a successful launch event, and what to do on day one of your new business.Read More…
  • Business
    The Lean, Agile Way to Build Your First Product4 preview lean agile startup
    98 shares
    In part four of our series on launching a startup, you'll learn how to build your first product, using concepts like agile product development, minimal viable product (MVP), and lean startup principles.Read More…
  • Business
    How to Get Journalists to Write About Your CompanyPreview journalists to write
    48 shares
    Do you want the attention and credibility that comes with media writeups and interviews? If you're struggling to get your business featured in the press, read this tutorial for the inside scoop on what reporters are looking for.Read More…
  • Business
    Energy-Saving Tips to Help Your Business Cut CostsPreview energy saving business cost tips
    33 shares
    Going green can make a big difference to your bottom line. We show you how to save energy, access special government grants, apply for tax credits, and attract environmentally conscious customers.Read More…
  • Business
    How to Change Your Business Name Successfully3 preview change your business name
    36 shares
    Learn all the steps involved in changing the name of your business, from deciding on the change and communicating it, to the nitty-gritty of switching bank accounts and business registration documents.Read More…
  • Business
    Do You Need to Trademark Your Business Name?2 preview trademark business name
    44 shares
    Learn how to protect your company’s name with a trademark. In this tutorial, we go through the benefits of getting a trademark, when you need to get one, what kinds of names are eligible, and what the process involves.Read More…
  • Business
    How to Choose the Right Name for Your Business1 name your business
    8 shares
    A step-by-step guide to picking the perfect business name. Learn the criteria for a good name, how to brainstorm naming options, some pitfalls to avoid, and how to test to make sure your business name works for your audience.Read More…