Ahmed Hussam
I currently work as Business Development Manager at OT Ventures, Egypt's leading digital provider. I'm a Social Media Consultant, Designer, Developer, Photographer, Adobe User Group Manager, Hootsuite EMEA Ambassador and I work as a freelance writer with TutsPlus and DigitalBoom.
  • Web Design
    Visual Direction in Web DesignImg1
    One of the big secrets of design is learning how to guide the visual direction of viewers; This principle is often overlooked by even the most experienced designers, so today we're going to take a deeper look at how it works. Visual direction is controlling the eye movement of the user; this can be achieved by carefully selecting your images and by well-placed and aligned design elements.Read More…
  • Web Design
    The Web Designer’s Theory of RelativityAlbert einstein head
    Relativism is the concept that points of view have no absolute truth or validity. For web designers, this has monumental implications. What is beautiful? Which typeface is perfect for this design? Red or Blue? The questions that we have to deal with on a regular basis often leave us, knowingly or not, returning to notions of relativity in order to walk away from a project without going insane. For the perfectionists among us (and most of us are perfectionists, are we not?!), this is little consolation though. Today we'll discuss the theory of relativity as it applies to us... Read on Young Einsteins!Read More…
  • Web Design
    Concept and Inspiration: Design Theory for Web DesignersDesign concept
    Developing a meaningful concept is a crucial step in any design project... but it's a skill that few people really take the time to understand and appreciate. Today, Ahmed (UI Manager at Link Development and Adobe User Group Manager in Egypt) is going to walk us through the creation of a concept and inspiration process. We'll go through the process step by step, until we arrive at a successful concept to start our web design.Read More…
  • Web Design
    How to Get the Right Creative Requirements From Your ClientCreative requirements preview
    Getting the correct creative requirements from your client can often be one of the biggest hurdles in any creative project... but it seems to be an especially difficult task in the field of web design, where clients often know a lot less about their actual needs for a website than we tend to give them credit for. Today's article examines how to get accurate, meaningful, and actionable creative requirements from your clients.Read More…
  • Web Design
    The Gestalt Principle: Design Theory for Web DesignersFunny optical illusions 48
    The way that people see our designs strongly effects the meaning that they take away from them. The Gestalt Principle examines this phenomena; As such, it's one of the fundamental principles that each and every web designer should consider when moving through the design process. We'll also examine how understanding gestalt will improve your own workflow!Read More…
  • Web Design
    Getting Approval: 9 Tips to Get Your Designs Approved By ClientsApproved preview
    One of the most difficult steps in any design process is selling that design to your clients and getting it signed-off. This is something that I have grown to really enjoy as I have become more experienced... in this article, I'll share a few secrets to getting your designs approved by clients quickly and easily.Read More…